A new travel card was launched today which is set to transform public transport in Wales’ capital.
The Iff Card - launched by Cardiff Bus – utilises new technology and aims to encourage bus use around the city centre by making travel easier.
The card is linked to the Sustainable Travel City scheme, which is funded by the Labour-led Welsh Assembly Government, and aims to help the Welsh capital to become a Sustainable Travel City by encouraging bus use around the city centre.
Iff – which is a smart card similar to those in use by travel companies nationwide – will be unique to each user. It can be pre-loaded with credit, signalling an end to paying by change for each journey and can also be used as a season ticket. It also allows customers to stop their card and retrieve their current balance if they lose it
In launching the new card, Cardiff Bus will be the first UK bus company to allow users of its Iff Card to go up to £3 into debit – the equivalent of two single journeys in the capital. Cardiff Bus is also planning to extend its communication with customers – as championed through its use of Twitter and Facebook – by sending service updates to passengers via text or email during spells of traffic congestion or bad weather.
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